Cruise Travel Franchise Expands in the U.S.

300 Cruise Franchises Opening

3 Reasons to Consider a Cruise Franchise Now

The travel business is booming. A brand we all know is bringing their brand recognition and buying power to the US – and plans to franchise 300 new travel locations. This company has developed a great business model in a profitable industry. If you are interested in travel and know how to manage a business, this model might be a good fit for you.

Why? Travel is a popular hobby for US travelers. They are looking for ways to see new parts of the world in an atmosphere of comfort. Traveling on a shoestring is attractive when you are young and hearty and want to see the world (community bathrooms don’t bother you as much at 19.) However, when you are able, this market is looking for more comfortable ways to explore the world. Cruises have proven to be very successful at appealing to a wide variety of travelers.

A Cruise for Everyone

The Cruise industry has evolved to cater to broad audiences. There are many price points for cruising. Ships range from schooners to luxury liners. Some trips have themes; some sail on rivers; there are cruises that cater to specific ages and many that can accommodate families of all ages. Cruising is big business.

One of the fastest growing franchises in the US is the travel – specifically cruise travel – franchise. If you are thinking of buying a business, here are three reasons to consider buying a cruise franchise now.

Reason 1 – a Growing Market

The Senior market is big business. Big business in the way that Baby Boomers have been big business for decades. This segment of the population is curious, vibrant and very much interested in cruise vacationing.

The senior demographic takes cruises in couple and friend groups. They also fuel the trend of taking their entire family on cruise vacations because – you guessed it – there’s something for everyone.

Reason 2 – Buying Power in the Cruise and Travel Market

The fastest growing travel franchise in the marketplace is expanding in the U.S. This franchise is affiliated with one of the most well known travel brands in the industry today. As a result, consumers know the name. Travelers immediately associate buying power with the brand. Even though the franchise specializes in cruises, they offer a full range of travel products. Their proven business model has an average sales growth of 20% per year for the past 20 years.

Reason 3 – The Key to a Great Vacation

Booking online can be stressful for any trip. Looking at travel internationally and reserving rooms in an unfamiliar location is often where people get uncomfortable. Online booking has become tricky. Search browsers now change the prices of hotel rooms and flights based on your viewing history, often within minutes. Enter online fatigue. It’s frustrating to try and get the “best” deal now.

Choosing a cruise is also confusing. Cruise vacations are a higher ticket item, with cruise guests spending more than $2000 per guest. They want to have a nice vacation. There are options that travelers might not have heard of, or considered. Trying to ferret out options online gets confusing. There are decisions to make where an experienced travel professional can make all the difference.

A Real Person Makes All the Difference

Cruise vessels are an important aspect of a cruise vacation. You are probably not going to notice much difference between flying on a commercial jetliner built in 2008 and a plane built in 2018. However, you will notice an incredible difference between cruise ships from those same years. Some cruise vacations are on older vessels. Some are on brand new ships. There is a big difference between the newest and the oldest cruise ships! It can feel like the difference between a creaky 20-year-old computer and whatever device you’re reading this on today.

There is also the type of cruise to consider. A kid-friendly cruise perfect for a young family will be inappropriate for a newlywed couple celebrating their honeymoon. While a party-all-night cruise might be perfect for Millennials, it would be a nightmare cruise for a group of retirees who want to relax. Because there are so many choices, it’s easy to end up on the wrong vacation.

Customers want to know what they are getting. Picking the best cruise ship and planning the right itinerary can head off potential disappointments. It can transform a nice vacation into an extraordinary vacation. A travel agent can listen and learn from guests. She might suggest a Greek schooner with 25 guests, or a Scandinavian cruise that offers activities that would be great for teens – all based on conversations.

Learn More About the Industry

In summary, this is a great time to get into the travel franchise business. The market is growing, a strong business model is expanding and you really are providing people with a wonderful opportunity to create new memories. It’s also a fun business. You have to know your industry, right?

With financing options and a growing market, it is worth exploring the travel franchise business further. Full steam ahead! Or maybe we should say, Welcome Aboard.

To learn more about the franchises expanding in the US, contact us a mcamras@mvisionconsulting.com or schedule time to talk.

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